This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Latest Issue Date of this policy: 19 June 2021
Effective Date: 19 June 2021
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.
    Order information
    Examples of Personal Information collected: name, billing address, shipping address, payment information, including credit card numbers, email address, and phone number.
    Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    Source of collection: collected from you.
    Disclosure for a business purpose: the information we collect is shared with Shopify, PayGate, Peach Payments and PayJustNow for processing your payment: with the courier service for shipping your purchase, and with Mailchimp for email marketing if you have provided us with permission to do so. Please note: Pause Athleisure Apparel, do not collect or store any information relating to your credit card and neither is this information shared, by Pause Athleisure Apparel (Pty) Ltd, with any third-party service provider
      Customer support information
      Examples of Personal Information collected: When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. When you browse our store, we also automatically receive your computers internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. With permission, we may send you emails (email marketing) about our store, new products and other updates. 
      Purpose of collection: to provide customer support.
      Source of collection: collected from you.
      Disclosure for a business purpose: We may share your email address with Mailchimp only if you have provided us with permission to contact you by email for marketing purposes.
      The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at to request deletion.
      Sharing Personal Information
      We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
      We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
      We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
      In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transactions  processor, have their own privacy policies in respect to the information we are required to provide them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. in particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction then either your or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. 
        For the privacy policy of:
        Peach Payments
        Once you leave our store's website or are redirected to a third-party website or application, you are no longer governed by this privacy policy or our website's terms and conditions of service. 
        Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. 
        Google Analytics: Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at. 
        Local Shipping: We use courier services to fulfil our orders in South Africa. We provide them with necessary information to deliver your purchase. 
        Behavioural Advertising
        As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
        We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
          We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
          We make use of Facebook an Instagram advertising. 
          For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
          You can opt out of targeted advertising by:
          FACEBOOK -
          GOOGLE -
          INSTAGRAM- by following the steps indicated on the add. 

            Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 


            Using Personal Information

            We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
            Lawful basis 
            Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
            Your consent;
            The performance of the contract between you and the Site;
            Compliance with our legal obligations;
            To protect your vital interests;
            For our legitimate interests, which do not override your fundamental rights and freedoms.
              When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
              Automatic decision-making
              If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
              We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
              Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
              Services that include elements of automated decision-making include:
              Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.
              Temporary deny list of credit cards associated with deny listed IP addresses. This deny list persists for a small number of days.
                Selling Personal Information
                Our Site does not sell Personal Information.
                Your rights
                If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
                Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR White-paper:
                If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at
                If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at
                A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
                We use the following cookies to optimize your experience on our Site and to provide our services.
                Cookies Necessary for the Functioning of the Store
                Name Function
                _ab Used in connection with access to admin.
                _secure_session_id Used in connection with navigation through a storefront.
                cart Used in connection with shopping cart.
                cart_sig Used in connection with checkout.
                cart_ts Used in connection with checkout.
                checkout_token Used in connection with checkout.
                secret Used in connection with checkout.
                secure_customer_sig Used in connection with customer login.
                storefront_digest Used in connection with customer login.
                _shopify_u Used to facilitate updating customer account information.
                Reporting and Analytics
                Name Function
                _tracking_consent Tracking preferences.
                _landing_page Track landing pages
                _orig_referrer Track landing pages
                _s Shopify analytics.
                _shopify_fs Shopify analytics.
                _shopify_s Shopify analytics.
                _shopify_sa_p Shopify analytics relating to marketing & referrals.
                _shopify_sa_t Shopify analytics relating to marketing & referrals.
                _shopify_y Shopify analytics.
                _y Shopify analytics.
                Facebook Pixel  We use Facebook Pixel to help measure how users interact with our website. 
                Google Analytics We use Google Analytics to help measure how users interact with our website. 
                LinkedIn Insights Tag We use LinkedIn Insight Tag to help measure how users interact with our websites. 
                Pinterest Analytics We use Pinterest Analytics to help measure how users interact with our websites.
                Facebook Connect   We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook's social media platform. 
                The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
                You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
                Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as
                Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
                Do Not Track
                Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
                We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
                For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:
                Pause Athleisure Apparel (Pty) Ltd, Shop 3, Ballito Steps, 10 Jack Powell Road, Ballito 4420, KZN, South Africa. 
                If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: