At Pause Apparel, our mission is simple: “Art That You Can Wear.” Our journey began with a personal story of overcoming challenges—when I, Zelda, faced a life-changing accident, I discovered healing through movement. This led me to study Pilates, yoga, and the art of movement, and eventually to a passion for designing activewear that supports both body and soul.
I built Pause Apparel from the ground up with one goal in mind: to create high-quality, functional garments that serve as a blank canvas for art. Every design starts with a carefully selected artist from South Africa and beyond, whose unique vision is brought to life on our premium fabrics. With every piece, we invest hours in perfecting details—from the fit and stretch to the durability and sustainability of our beZFlex™ fabric, ensuring that our products not only inspire confidence during your practice but also last through daily life.
We invite you to join us on this creative journey. By supporting our collections, you’re not just buying activewear—you’re helping emerging artists gain exposure and earn a commission on their work. Together, as you grow, we grow, creating a community where art, movement, and self-belief come together.
Be part of a movement that champions quality, creativity, and sustainability. Welcome to Pause Apparel, where every garment tells a story, and every sale helps an artist shine.Explore
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